Case Study: Google Ads Lead Generation Success for a Local B2C Business
Client Overview
Business Name: Tech Team Store
Industry: Laptop Repairs & CCTV Installation Services
Location: Hyderabad
Platforms Used: WordPress | Google My Business | Google Ads
Client Concerns
Tech Team Store, a trusted local service provider in Hyderabad, offers CCTV installations and laptop repair services. However, their digital presence was completely stuck.
Their Google Ads account was suspended, GMB profile inactive, and their old Wix website wasn’t optimized for lead generation. Despite quality service, no leads or calls were coming in, and their local visibility had dropped drastically.
They needed a complete digital revival — from account reactivation to a strong online lead funnel.
Actions taken
Our team took over and executed a full-scope strategy focused on rebuilding their digital foundation and accelerating lead generation.
🔧 Step 1: Google Ads Account Reactivation
- Guided the client to submit required documents and comply with Google’s advertising policies.
- Resolved account suspension issues and reactivated their Ads account successfully.
💻 Step 2: New WordPress Landing Pages
- Developed service-specific landing pages for “CCTV Installation” and “Laptop Repairs.”
- Designed them for high conversions with compelling CTAs (Call Now, Get a Quote), faster loading, and mobile-first optimization.
📞 Step 3: Conversion & Tracking Setup
- Integrated call tracking, analytics, and form conversions to monitor real ROI.
📍 Step 4: GMB Optimization
- Updated business categories, service areas, and visuals.
- Optimized listings for local keywords to generate direct phone calls from Maps.
🎯 Step 5: Targeted Google Ads Campaigns
- Launched location-based, intent-driven campaigns for areas like Santosh Nagar, Dilsukhnagar, and Saidabad.
- Focused on audience intent to maximize ad spend efficiency.
Results Achieved
Within 30 days of campaign launch, Tech Team Store experienced a complete turnaround:
Metric | Result |
| 100+ Qualified Calls & Form Enquiries |
| Reduced by 35% |
| 8.7% (Industry Avg: 4%) |
| Improved across Google Search & Maps |
| Higher landing page conversions via WordPress |
The business now receives daily customer calls for both CCTV installations and laptop repairs, and continues to grow with ongoing ad optimization.
Client Testimonial
Key Takeaway
When strategy meets execution, even small local businesses can dominate their niche online. Through the right ad structure, optimized landing pages, and local SEO efforts, Digital Growthmates turned a struggling service business into a lead-generating machine.